Perspective, Pontification and Propoganda about Entrepreneurship and Venture Capital, brought to you by David Hornik of August Capital.

« A New Newsletter From Lessig's Gang | Main | It's The End Of The Web As We Know It And I Feel Fine »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

roj

Perhaps not "coming to the big screen" - but a great set of shorts (as in films), started in 2001 and built entirely around a product to promote: http://www.bmwfilms.com/

(And they're actually pretty good!)

Hornik

BMW films is an excellent example of the kind of immersive advertising that is possible on the web. Another great example is Buick's Tiger Trap promotion. In that promotion -- http://www.buick.com/tigertrap/tigertrap.html -- Tiger Woods went to a few random golf courses and played against unsuspecting local golfers for the new Buick SUV. When the winners were actually given the keys to a new car their reaction was, not surprisingly, overwhelmingly positive. Teasers of the video were run on TV but the only way to see the full video was to go online. This had two advantages. It was possible to run a longer video segment at lower cost and it was incredibly viral -- people quickly emailed all their friends to check it out. It was a fantastic advertisement for Buick and was very much powered by the economics of the Web.

swong

The biggest challenge for the unconventional nature of sponsored product placement is proof that consumers are actually paying attention to the product that are integrated into the content.

To date, I haven't seen much research in this area where advertisers and agencies have looked into measuring the performance and ROI for product placements in the body of reality tv shows as well as online gaming.

I am pretty sure that there is a good impact (awareness, differentiation, purchase intent, and knowledge), especially for lean forward mediums such as online gaming. Looks like a good area to do some research in.

Curt

The children's movies like Hot Wheels and Bionicle are really another form of tie-in to an existing toy line, like branded clothing or books. While there's an element of cross-promotion these movies are standalone and (presumably) profitable products, unlike bmwfilms and the like.

The interesting thing here is that video production and DVD manufacturing is now so cheap that it's possible to produce a full-length movie as an accessory to a child's toy.

anon

What models were discarded that might work? It seems like most of the models that were discarded worked that way because they were crappy.

Used Cars

I used to love those old style advertisements where they would just blatantly advertise the product. Of course, it was about as cheesy as you could be.

Used Cars

Thanks this is really great info.

air max shoes

Thanks That's a good idea. I like your new blog design!

DEKARONデカロン-RMT

DEKARONデカロン-RMT of a site.rmt ff11 The cost of a site would be how much it costs to run it. The worth of a site is determined mainly by how much revenue the site is bringing in.信長の野望Online RMT Other factors would include how much traffic the site is bringing in on a monthly basis, email subscribers if any,アラド戦記 rmt rmt ドラゴンネスト メイプルストーリー RMT アラド戦記 rmt rmt アラド rmt ff11 信長の野望Online RMT 大航海時代-RMT DEKARONデカロン-RMT

cheap turf cleats

This is my 3rd pair. I buy a new pair when I wear out the old ones because they are the best "go-to" shoe for a comfortable walk, a long day of shopping and just hanging out. Sooooo comfortable.

The comments to this entry are closed.