Perspective, Pontification and Propoganda about Entrepreneurship and Venture Capital, brought to you by David Hornik of August Capital.

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David, this is a great post - Alex and I enjoyed reading it, since this is the central topic of our current work.

Content, not just blogging, is king.

In communications in general and VoIP in particular we always talk about two channels - control (which serves to pass commands and meta-data) and data.

To draw a parallel, Twitter is becoming the control channel for web content - a place to share links and comment on them. This creates an opportunity to rank articles and blog posts based on who is linking to them and on the content of the annotations, similar to search engines ranking sites based on inbound links.

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David, this is a great post, but I have to agree with the previous comment. Content is king. When it boils down to it, your target segments will dictate which media is king.

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I'll agree that content is king but I don't think that Twitter serves as a primary content generator - at least not to the same level that blogs do.

It has become a major gateway in the world of content distribution. The use of the back channel, or direct message, also allows for it to be used by bloggers to push content in a way that you're not able to do normally. It's a broadcast channel, a bullhorn if you will even though it has the potential to be so much more.

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As you stated the relationship between blogging and Twitter is symbiotic, one does not necessarily trump the other. I believe the future lies in the aggregate of social media, not in any one medium such as Twitter. Concerning social media I use blogs, Facebook, Twitter, and LinkedIn among others - each has a distinct purpose and set of loose guidelines for interaction. Personally I don't consider one better than the other, they are just different and possess value in their own way.

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