Perspective, Pontification and Propoganda about Entrepreneurship and Venture Capital, brought to you by David Hornik of August Capital.

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The time for mobility is now mainly because accessing information on the go provides a competitive advantage like never before. I give you a very simple example of this that probably everyone does but it is noteworthy anyway. How many times have you checked a price of an item online with your smartphone when you were out shopping? I have done it more than I can remember. It provides me an instant snap shot what the best price for an item is. Sometimes you can get something at a better price online that has been hugely discounted in the store. Sometimes the sale price gives the added edge to go ahead and make the purchase right then and there.

There are more many more examples of how data mobility creates competitive advantage. I fully appreciate the challenge of creating a medium by which this competitive advantage can be delivered to consumers. David outlines the manifold aspects of the mobile challenge clearly demonstrating the depth of his experience with the subject matter. Indeed, I believe there is now ample opportunity to create applications that unlock the competitive advantage of mobility.

As the mobile technology achieves incremental gains in terms of the network, OS and application platforms, then there is even more opportunity to tap into the mobile advantage. The key is to work effectively with the currently available technology and create what works effectively with what we have now. Many previous VC losses David refers to were the result of being ahead of the curve and miscalculating the potential at hand.

For example, untold millions where spent on Savaje that promised to bring full-fledged Java to mobile devices and equalize the operating system landscape. But that vision was incompatible with the reality of the processing power limitations the mobile computing platform presented at the time. Perhaps now may be a good time for a middleware that equalizes the playing field for the fragmentation that we are now experiencing in the mobile OS world.

Mobile computing is the ultimate frontier in computing today because of the challenges at hand and the potential unleashed by creatively solving those challenges. It is one area of technology that will continue to rapidly morph for years to come. And that is why there is tremendous opportunity for the upside momentum in mobile if it is approached with realism, patience and tempered expectations.

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The operating system problem has also gotten a lot better. Developers can write to a small number of mobile operating systems and reach the vast majority of the market. Mobile application developers were almost giddy with the simplicity of writing only for iPhone. But we all knew that couldn't last. Now it is iPhone and Android.

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