Perspective, Pontification and Propoganda about Entrepreneurship and Venture Capital, brought to you by David Hornik of August Capital.

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Let me add that I am embarassed by my peers in the advertising and marketing trades, who have given our profession a bad rap among the VC and investment communities. Unfortunately, folks now think marketing means high fixed costs...when marketing should mean a plan for incremental revenue, period. Our marketing firm puts our fees at-risk against client revenue, a concept VCs and bean counters love (and our competitors hate!)

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